For this assignment, you are going to write the following section of the final project table of contents.
1. Company History / Background
Locations, Year of foundation, Story of business launching and etc.
2. Product/ service offerings
Specifications of product categories and product variants
3. Mission & Vision
Business scopes & future direction
For this assignment, you are going to write the following section of the final project table of contents. This section is important to aid you decide on a particular aspect you want to focus for new marketing strategy you are to formulate as it allows you choose to leverage its strengths, steer clear of or resolve its weaknesses, capitalize on opportunities, and protect itself against threats. You do not need to focus all aspects of the SWOT for your new marketing strategies that you can only choose one or two.
4. Situational Analysis
o SWOT analysis
o Sustainable Competitive Advantage (key to success) (A distinctive set of skills & knowledge that makes a company differentiated from the competitors).
For this assignment, you are going to write the following section of the final project table of contents. You should make arguments and make relevant recommendations for new marketing strategy based on primary data or/ and secondary data. If you are able to conduct any type of online survey ( given the current virus circumstance), you can use result as your primary data. If not, support your argument using existing data and information , including your SWOT results, for your secondary information. For example, you can state, ” We have discovered that some of Apple’s weaknesses are its stiff price points and limited product designs especially for creative consumer groups and college students, according to XX reports. Therefore , in order to help Apple to overcome its weaknesses in theses market segments, we have conducted online survey to find out potential market viability and consumers’ underlying needs and wants for new product lines and price range. As results, we have discovered————, therefore we recommend…” You will write your own recommendation in line with such logic although this is just a simple example that I would expect you present detailed results and logic.
5. New Marketing Strategy Recommendations
For this assignment, you are going to write the following section of the final project table of contents. Also after writing section 6 and 7, collate all the sections you have been writing so far together and make it as one document ( if you have not done that yet).
It is very important that you use a proper format of reference. I recommend APA format, 6th edition.
Any supporting materials used for this project including audio & video files, survey materials, interview transcripts, pictures, promotion materials and etc.
Type of service:Academic paper writing
Type of assignment:Essay
Pages / words:11 / 3000
Number of sources;13
Language style:AU English