The purpose of Assignment 2 – Digital Marketing Strategy is to build on the insights gained in the first assignment and produce a digital strategy, implementation plan and an on-going management plan for your organisation’s digital activities.
In the form of a report, you need to demonstrate your ability to prepare and articulate a well-founded business case for the implementation of the digital marketing strategy as an integrated strand of the organisation’s marketing and communications.
The word count is 5,000 words with an allowance of 10% above. See the word count section for more information.
It is strongly recommended that you review the strategy & planning modules as they contain several elements to assist you in this assignment.
Please check page 20 of the assignment handbook.