Marketing strategy essay

You are employed by a marketing agency who has recently been asked by a manufacturer of
chocolate in the UK to advise them on the launch of their chocolate bars to Russia. Both companies are fictional.
If the company was to enter Russia, should the company adopt the same product strategy for Russia as it does for its domestic market in the UK, or differentiate according to the country?

Type of assignment: Essay

Subject: Marketing

Pages: 6/1500

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