Topic: Background & Promotional objectives of Metro Trains’s Dumb Ways to Die Campaign


Have an essay on the Background and the Promotional objectives of Metro Trains Dumb Ways to Die Campaign. use the headings below.

Background of campaign:
o Description of the campaign,
▪ Promotional mix elements used
▪ The objective for the campaign
o Target audience
o Key message
o Key competitor (if applicable)

• Promotional Objectives:
o Key objective of the promotional plan
o Campaign promise and support of the promise (USP)
o Choice of Source, messaging & channel used relevant.

Type of service-Academic paper writing
Type of assignment-Essay
Pages / words-4 / 1000
Number of sources-4
Academic level-Freshman (College 1st year)
Paper format-Harvard
Line spacing-Double
Language style
AU English

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