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Topic: Business Model assignment

What is the structure of the assessment?


Table of contents

  1. Introduction
  2. Brief overview of the start-up company
  3. Opportunity recognition
  4. Proposed changes to the start-up company
  5. Customers (discuss what the organisation should do to reach the potential customers)
  6. Analyse the potential competitor (this section should be based on your new potential idea)
  7. Develop a Business Model Canvas
  8. Conclusion

What are the questions to ask the customers?

Ideally, you need to talk to customers and get feedback from the customers. With the advent of COVID-19, you do not have to collect customer feedback instead discuss Entrepreneurial orientation and what changes the organisation has to make to offer this new product/service to the customers. The rubric has been updated accordingly.

How to analyse potential competitors?

Consider the following questions to analyse your competitors:

  • What is their strategy and what value they (Competitor) provide for customers?
  • What are their capabilities?
  • What is their current performance?
  • What are their strengths and weaknesses?
  • Will this new product or service you are suggesting capture the market and provide the company an advantage over its competitors? 

Please note, I have provided the above information to help you develop the content. Try not to use the above questions in your assignment. Save your words to provide critical analysis of the content and integrate academic sources in your discussion.

How do I reconstruct the Business Model Canvas?

You need to submit a populated business model canvas based on the idea you are proposing.

Word file of the canvas can be found on <> or you can create your own or you can find a word template in the assessment tab of BAA539 MyLO site.

In addition to the discussion in the workshop, if you want to know more about Business Model. There is an ebook available in the library ‘Business Model Generation : A Handbook for Visionaries, Game Changers, and Challengers’.

The total word count for this assignment is 4500 words (excluding references, table of contents and appendix).

Introduction (around 300 words)

A brief overview of the start-up company (around 100-200 words)

Opportunity recognition (around 1200 words)

Proposed changes to the start-up company (around 200 words)

Feedback from the customers, due to COVID 19 you should not be collecting feedback from the customers. Instead, you could discuss Entrepreneurial Orientation  and what changes the organisation has to make to offer this new product/service to their potential customers. (around 600 words) 

Analyse the potential competitor (this section should be based on your new potential idea) (around 700 words)

Reconstruct the business model canvas (around 1100 words) –

In assessment 3 (final assignment), you are developing a business model based on the new product/service you are proposing. Keep the word count in mind, (for eg. Do not address four or five customer segments. Select one or two important customer segments and provide an in-depth discussion of the key points).

Please do not mention terms such as ‘mapping data’, you need to clearly explain what it is.

Conclusion (around 200 words) 

What is the referencing style I should use?

Use the Harvard style of referencing. Ensure that the referencing style is consistent.

What should I add in the Introduction? Is it a summary of the assignment?

Introduction is not a summary. In a summary, you need to mention all the key points in your assignment, you will not be able to understand what consists in the assignment just by reading the Introduction.

You are using the introduction to set the scene for the marker. You can include:

– Which organisation did you choose and why?

– What change(s) is/are you proposing and why?

– How will you structure the assignment and why?

The above is just a recommendation, you can modify it.

How many references should I include in the assignment?

You can aim for a minimum of 6 academic references. If you want to produce a good quality assignment, aim for more than 6 and use a combination of both academic and non-academic references. 

Do we need to include the business model canvas in the assignment?

Yes, you need to include it in the main body of the assignment.

I am facing formatting issues when I try to include the business model canvas in the assignment. What should I do?

Mention in the body of the assignment in BOLD that you had attached the business model canvas in Appendix A. This appendix will be included in the word count.

Type of service-Academic paper writing
Type of assignment-Essay
Pages / words-16 / 4250
Number of sources-20
Academic level-Junior (College 3rd year)
Paper format-Harvard
Line spacing-Double
Language style-AU English

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