Description
Tasked to Case analysis on Porsche’s and its online community during the launch period of its new launch the cayenne, from the attached case study and the following questions
Porsche-The Cayenne Launch
• What is the value of the Rennist online brand community to Porsche?
• Should Wiedeking listen to the Rennist brand community? Why or Why not ? Should he engage with them? If so, how?
• Imagine you are a new Cayenne Owner. How does the Rennist brand community affect your Porsche ownership experience?
Type of assignment: Writing from scratch
Subject: Business
Pages / words: 2 / 550
Number of sources: 2
Academic level: Undergraduate
Paper format: APA
Line spacing: Double
Language style: US English
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