Tasked to Case analysis on Porsche’s and its online community during the launch period of its new launch the cayenne, from the attached case study and the following questions
Porsche-The Cayenne Launch
• What is the value of the Rennist online brand community to Porsche?
• Should Wiedeking listen to the Rennist brand community? Why or Why not ? Should he engage with them? If so, how?
• Imagine you are a new Cayenne Owner. How does the Rennist brand community affect your Porsche ownership experience?
Type of assignment: Writing from scratch
Pages / words: 2 / 550
Number of sources: 2
Academic level: Undergraduate
Paper format: APA
Line spacing: Double
Language style: US English