Topic: Creating the marketing mix


Now that the product and promotional decisions have been made for the new product, Michelle is concerned about the pricing of the new product and the distribution channels that will be used to make the product available to customers.

write a 2-3 page memo outlining two different pricing strategies that MM should consider. Her voice mail message goes on to say,

recommend which strategy you think should be used for the target market and why. The second part of the memo should outline a distribution plan that will make the product available to the target customers. Students should provide in-depth discussions of how their chosen pricing AND place (distribution) strategies for their new cell phone launch align to their chosen target market. To help with this assignment, the following outline for the MS Word memo is highly recommended:

Describe two different pricing strategies with details/specifics on each;
Which one of the two pricing strategies you described will you use for you new cell phone launch – explaining (details/specifics) how the pricing strategy aligns to your target market and what exact dollar price will you charge for your new cell phone;
Explaining with details/specifics the place strategies (distribution channels) that will be used to make the product available to your target market.
The students should use in-text citations and references from secondary data in the form of valid, evidence-based sources of information from the CTU classroom learning materials (textbook, MUSE videos and live chat sessions) to validate/support their thoughts, ideas and recommendations in each area of the MS Word memo.

Type of service-Academic paper writing
Type of assignment-Essay
Pages / words-2 / 550
Number of sources-4
Academic level-Graduate
Paper format-APA
Line spacing-Double
Language style-US English

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