Topic: Cross Cultural Consumer Behaviour

In order to prepare for your poster, you will need to address the following tasks:
In the first instance, you will need to select a brand/organisation from a product or service sector of
your choice (For instance, Food, Clothing, Skin Care, Holidays, Restaurants, Entertainment, etc.)
and this must be approved by the module leader. Your choice could range from a small independent
organisation currently targeting a small niche market to a global brand targeting multiple markets,
nationally and/or internationally. A very brief introduction of the brand could be discussed.
Task 1:
Select TWO culturally different markets that are not currently served by the chosen brand and
discuss the basis on which these markets are classified as culturally different.
[10%]
Task 2:
Analyse the differences in the buying behaviour of these two markets with respect to at least ONE
individual influencing factor AND at least ONE sociological influencing factor.
[50%]
Task 3:
Based on the preceding findings, discuss the marketing implications for your chosen brand to
successfully target these markets. [25%]
Marks are also allocated for the poster’s layout, design, language and referencing.
[15%]
Your work will take the form of an A2 poster

Type of service-Academic paper writing
Type of assignment-Research Paper
Subject-Business
Pages / words-7 / 1925
Number of sources-10
Academic level-Undergraduate
Paper format-Harvard
Line spacing-Double
Language style-UK English

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