Topic: CW2 – Individual Promotion Campaign (IPC)

Drawing on the material gathered and analysed for the group assessment, individually you will submit a 1000-word IMC Plan for the launch of the product/service developed previously.

1. Include the buyer personas that you identified in your assessment 1 and provide customer insights (5%)
2. Identify & justify three most suitable digital and social media channels such as YouTube, Instagram, Facebook, Website etc. for your buyer personas (20%)
3. Set appropriate communication objectives (5%)
4. Develop IMC Content; Promotional Materials & Messages: this should include one-minute video advert (25%) and x3 social media posts and x1 poster (15%). Remember Video advert will be submitted separately. And the remaining promotional material to be included in appendices.
5. Provide academic rationale and evidence of your proposed IMC Content (Promotional Material) (10%)
6. IMC Launch Plan Timeline (5%)
7. Presentation (10%)
8. Overall Impression (5%)
9. Appendices: this should include x3 social media posts and x1 poster.

Type of assignment: Essay

Subject: Marketing

Pages: 4/1100

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