Topic: develop a relevant marketing communications plan

Prepare the third part of an individual report based on the organisation of your choice ( THE Company is which focuses on the practical application of communication tools and develop a relevant marketing communications plan based on your findings from your communications analysis undertaken in Assignment 2.

Use the headings and guidance below as a template to complete assignment 3.

Cover title
Contents Page
In the introduction section to the report, set out the content of what is going to be covered in the assignment.

Proposed strategy
Utilising the Integrated Marketing communications theory link your main findings to a new or improved Integrated Marketing communications strategy for your company.

Implementation strategy
Put forward an implementation plan of how the above strategy might be implemented etc.

Draw together your main conclusions.


Please include the relevant theories

Type of assignment: Essay

Subject: Marketing

Pages: 4/1100

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