Topic: English tea in the UK management report

Global Food and Drink

1.0 BRIEF FOR ASSIGNMENT

2.0 LEARNING OUTCOMES

Having completed this unit the student is expected to:

  1. Critically appraise the historical, current and future development and role of food and drink in the global hospitality, tourism, retail and events sectors;
  2. Evaluate the role and value of food and drink in varying cultures and their mingling influences;
  3. Demonstrate a critical conceptual understanding of the political and economic importance of food and drink supply chains: legal, environmental and physical influences in respect of the European and global marketplace and an ability to critically analyse the relationship between food and drink, the environment and global society;
  4. Critically appraise current technology in terms of the preparation and consumption of food and drink;
  5. Apply knowledge of gastronomy as a bridge between various sciences (e.g. physiology, psychology, sociology, anthropology) in order to identify and understand consumer needs and expectations.

Rationale

As individual students to:

A. Taking into account social, economic, political, environmental, technological and gastronomic factors, by looking at a specific dish or ingredient, critically analyse the food and gastronomy of a country with which you are familiar.

B. Write up the research findings in report format, with title page (to include word count), Executive Summary, Table of Contents, Introduction, main body of research findings (based upon Social, Economic, Political, Environmental, Technological, and Gastronomic considerations), Conclusion, Reference List, Appendices. The 3,000 words only includes the introduction, main body of research findings and conclusions. It does not include material in tables or figures.

The learning outcomes being assessed: 1, 2, 3, 4 and 5.

  1. Critical thinking

One of the most important skills you will need to learn as a Masters student, whatever your discipline, is the ability to think critically and objectively about an issue and to present a well-constructed argument. Critical and analytical-thinking skills such as these will be essential to most aspects of your study, whether you are listening to lectures, contributing to seminars, or reading about your subject. Here, we will be focusing mainly on critical analysis for written work, as nothing gains or loses marks more for most student assignments than the quality of your written argument. Some rules to consider are:

• The first rule is: Identify the focus of the question

• The second rule is: Gather the evidence, analyse and evaluate: engage in debate with yourself and others.

• The third rule is: Bring together the information, a Synthesis or crystallisation of the ideas from your analysis and evaluation. This gives rise to your answer to the question. You must explain the meaning of your analysis.

• The fourth rule: Consider how you’ll present this to other people.

• The fifth rule is: Structure your argument.

  1. Overview of the assignment:

A report is a formal form of written communication. It is normally written in the third person and should set out your response to the brief. Normally a business report will have the following sections:

1.Title page
2.Executive summary
3.Table of contents
4.List of any abbreviations
5.Introduction (this outlines how you are responding to the brief)
6.The main body of the report
7.Conclusions and recommendations
8.References (according to the Bournemouth University Harvard referencing system)
9.Appendices (this includes information of specific relevance to the report. It is not a 10.dumping ground for vaguely related material. Everything in the appendices should be reference to from the main body of the report).

10.The word count is 3,000 words. This does not include anything before your introduction or after your conclusions and recommendations i.e. not the cover page, tables of contents, executive summary, appendices and references. Please put figures and tables in the text. They will not be counted in the word count. For each 100 words above this, 5% will be deducted from the assessed mark.

  1. The selected main body text size of the text should be 12 point typeface, 1.5 spacing, Arial or Times new Roman. Paper size should be A4. Before your own personal cover sheet please include the cover sheet at the end of this document.
  2. Assessment Criteria and Weightings.
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