Topic: Gift-giving: A consumer-resource framework for understanding consumer gifting behaviour around gift cards in two capital cities, London and Moscow

Outline

Chapter 4: Methodology……………………………………………………………

4.1 Introduction……………………………………………

4.2 Research Methodology………………………………………

       4.2.1 Research Aim and Objectives…………………………………………………………

4.2.2 Research Philosophy………………………………………………………………

       4.2.3 Research Design…………………………………………………………

4.3 Research Methods…………………………………………………………………

       4.3.1 Focus Groups……………………………………………………..

4.3.1.1 Focus Group Participants………………………………..

               4.3.1.2 Data Collection in Focus Groups……………………………….

       4.3.2 Semi-Structured Interviews………………………………………

4.3.2.1 Interview Participants…………………………………….

               4.3.2.2 Data Collection in Semi-Structured Interviews………………..

4.3.2.3 Data Collection Sites: London and Moscow………………..

4.4 Quality of the Research………………………………………………………………

      4.4.1 Credibility…………………………………………………

      4.4.2 Transferability ……………………………………………

      4.4.3 Confirmability……………………………………

      4.4.4 Dependability…………………………………………………

      4.4.5 The Role of the Researcher…………………………………

4.5 Data Analysis………………………………………………………….

4.7 Conclusion……………………………………………………………..

Comments:

  1. You do need to develop interpretivism as a philosophy / approach in greater detail before moving onto the methods that it might entail
  2. You need to create a table in a 2 page Landscape format that will include key papers on Gift-Giving with key findings/concepts and research methods that the scholars used to carry out their study. This table should be included in the main text of 4.3 Research Methods
  3. What about the position of the researcher in the research process under interpretivism?
  4. You need to justify why you decided to collect data in London and Moscow. Is it because both are capital cities, because you speak Russian, because giftcards appeared in Moscow after 1991 but in London they exist longer? You need to provide information about those 2 cities.

Type of serviceDissertation services
Type of assignmentDissertation
SubjectMarketing
Pages / words51 / 14000
Number of sources130
Academic levelDoctoral
Paper formatHarvard
Line spacingDouble
Language styleUK English

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