Topic: Global Marketing Plan report

Marketing Brief
Instructions for summative assessment
Short, clear, concise, decision and action oriented applied marketing reports attract high marks. Format: Marketing Plan (Structured Professional Report) with full Harvard references
Word Limit: 2500 words + 10% (for main report text) i.e. the primary/secondary data and budgets in the appendices and your references do not count towards the 2500 word limit.
Font: Arial font size 11 or 12 point.
The plan must include two appendices: (not included in the word count). Appendix I) Primary and Secondary Market Research
Country Screening data and other summary data regarding market size, market growth, customer preferences, segments, segment size, cultural and legal requirements, competitors, promotion and distribution channels, tariffs, shipping costs, etc.)
Appendix II) Marketing Promotion Plan and Budget (Promotion Costs Only, including foreign marketing agency costs) and Cost Allocation and Margin Analysis (Word Tables or Spreadsheets)
Global Marketing Plan written for the CMO or CEO of your chosen and approved SME
Product: FREE’IST
The global marketing plan must contain a clear business objective namely a sales and marketing objective for the first year a minimum of £50,000 in gross sales and a costed promotional budget and a projection of any surplus or deficit at the end of year one.

  1. How will you bring the product to the new market? – Entry Mode Selection.
    Entry Mode Selection (400 words)
    Choose one of the several EXPORT or one of the several INTERMEDIATE MODES
    What is your criteria for selecting your local partner?
    How will you work with them?
    Who will do what in the relationship?

Type of service: Academic paper writing
Type of assignment: Report
Subject: Marketing
Pages/words: 6/1400
Number of sources: 6
Academic level: Undergraduate
Paper format: Harvard
Line spacing: Double
Language style: UK English

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