The analysis should be in the form of a comparative brand audit – which will be explained in the lectures. You should make appropriate use of the concepts that we have covered in the module and demonstrate application of models such as Hofstede’s ‘Cultural Dimensions’, the marketing mix (4Ps or extended marketing mix, 7Ps), branding tools (such as the ‘brand onion’) and relevant STP (segmentation, targeting, positioning) tools.
1. Go to Hofstede’s website, choose 2 countries to compare, countries with significant differences.
2. Look at brands, find examples of brands and how they are marketed in the 2 countries.
3. Find examples of adverts from YouTube.
4. Compare them using the Hofstede’s model.
The report should be in a Business report format.
Type of service: Academic paper writing
Type of assignment: Coursework
Number of sources: 6
Academic level: Undergraduate
Paper format: Harvard
Line spacing: Double
Language style: UK English