Suppose you are a global strategy consultant employed by one of the company from your home country (as per the given list). The company intends to expand its business to another country. As the strategy consultant, you are required to write a report to the CEO of the company with your analysis and recommendations on the following areas:

1. Analyse IB risk associated with the new country location and justification of selecting the country.

2. Analysis of industry structure, competitiveness of industry and strategic group positioning of firms in the chosen industry. Use relevant concepts and theories. (You cannot use the same industry in the same country as you did for Assignment One).

3. Critical analysis of strengths of resources and capabilities of the selected firm and how formal and informal institutions could impact on the company entering the new market. Use relevant theories, concepts and models.

4. Recommendations of foreign market entry strategy and competitive dynamic strategies with justification. Use relevant theories, concepts, and models.

5. Application of ethics, CSR and sustainability theories and concepts in your decision making? (your decisions about/answers to the above four questions).

List of companies to select from:

Lulu Hypermarket, RAK Ceramics, Julphar Pharmaceuticals, Jumeirah Hotels, Damac Properties, Emaar, Rasasi Perfumes, Centrepoint, Mashreq Bank, Du Telecom, Emirates NBD, Rotana Hotels, Masafi

Critical analysis (selection of new country location, industry competition and structure, use of resource bases, impact of formal and informal institution).
Research effort (gather information from relevant sources and analyse evidence).
Application of core concepts, theories and models.
Application of ethics, CSR and sustainability principles in decision making.
Informed decision making (identifying and evaluation solutions,
conclusions and recommendations on strategic response to location, industry competition and structure, use of resource bases, and the impact of formal and informal institutions).
Overall understanding, relevance and communication.

Type of service-Academic paper writing
Type of assignment-Essay
Pages / words-8 / 2200
Number of sources-4
Academic level-Master’s
Paper format-Harvard
Line spacing-Double
Language style-US English

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