Collect Data to compare one sample of Mulberry to other brands Aspinal of London, Prada, Michael Kors, Coach, Burberry, Louis Vuitton, Hermes.
Comment on price data collected and possible reasons for the price variations among the different brands
Discuss the importance of pricing strategy in luxury branding and reason for Mulberry to increase price
Explain the impact of the two changes in pricing strategy on key market segments and the overall revenue management results for the company.
Evaluate the application of retail luxury fashion pricing strategy to luxury hotels.
Type of service-Academic paper writing
Type of assignment-Research Paper
Pages / words-8 / 2200
Academic level-Junior (College 3rd year)
Language style-US English