Assessment task details and instructions
You must structure your report in the same order as the weighted assignment tasks set out below.
The word count for the report is 2000 words (+ / – 10%); NB Task 1 is not included in the word count.
The word count also excludes the following:
– cover page
– contents page
Abstracts / executive summaries are not required and will not be marked if included.
1. In order to identify which city is the most potentially attractive destination for the launch of the SEAT ‘Minimό’, you are required to undertake a comparative analysis of what you believe to be the most relevant city-level urban mobility and wider macro-environmental factors of London and Sydney.
- Task 1 must be presented in table format and must be no more than 8 pages in length.
- Wider macro-environmental data should be recent, primarily quantitative and obtained from appropriate sources (e.g. the most recently published World Economic Forum’s Global Competitiveness report).
- City-level urban mobility data should be recent, primarily quantitative and obtained from appropriate sources (e.g. the 2019 Deloitte City Mobility Index, which assesses the health of cities’ mobility networks and their readiness to embrace the future of mobility in the coming decades).
- A scoring system should be used for each city-level / wider macro-environmental factor for each city to show whether each factor is more or less attractive for the company. These scores should then be totalled for each city in order to arrive at a score of overall attractiveness for each city.
- Refer to the Assignment 1 Briefing slides for further guidance.
– Worth 40% of the overall mark
– Not included in the word count
2. Having identified the most attractive city for the product launch of the SEAT ‘Minimό’, provide an evaluation of the city-level / wider macro-environmental factors for your citythat you believe to be of most relevance to SEAT – whether in terms of opportunities or threats.
- You must explicitly discuss the implications of these key city-level / wider macro-environmental factors for SEAT.
- No reference is to be made to the city that you found to be least attractive in Task 1.
– Worth 60% of the overall mark
– 2000 words
Type of service-Academic paper writing
Type of assignment-Case study
Pages / words-10 / 2500
Number of sources-15