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Topic: Managing Innovation in Business

For your first assignment you are to produce a 2000-word written report. You are required to identify an organisation of your choice, ideally based in the market sector or industry where you hope to start your
professional career. You should then conduct an innovation audit that examines the organisation’s
past, present and future innovation activities and capabilities

Apply an evaluative approach to a range of business data, sources of information and appropriate methodologies in identifying drivers of innovation within a business and its environments;
Analyse and illustrate how organisations and their leaders can successfully plan and prepare for innovation;
Critically discuss the importance of organisational knowledge, knowledge transfer and cross functional co-operation in order to analyse and assess innovation capability and blockages;
Actively engage in the identification of a new product/service for a chosen organisation
and identify the key activities required for its successful development;
Conduct an innovation/organisational development audit appropriate for the
introduction of the new product/service.

You are to identify an organisation that will ideally be in the market sector you wish to work in once you
In this first assignment, your task is to conduct an innovation audit of the selected organisation to
examine the organisations innovation history; the present level of innovation activities; and future
innovation requirements. The audit will factor in wider macro and competitive environment factors as
well as upstream and downstream supply chain participants.
Note: Words used in applied models, tables; charts etc… within the main body of the report are
NOT included in the report word count. Content placed in the appendices MUST have a clear
connection to the main body. Any work copied and paste into the report and/or the appendices
that is not discussed, analysed or mentioned will not be considered by the marker.
Suggested Report Structure.
Front Cover page
Executive Summary (NOT included in word count 400 words max)
Purpose of the report & structure (100 words)
The Organisation & Industry Overview
The Organisation and its Innovation History (500 words)
The Organisations existing Innovation Performance and Capabilities (800 words)
The Industry in 2016 (500 words)
Conclusion (100 words)
References – Harvard Format

Type of service-Academic paper writing
Type of assignment-Case study
Pages / words-7 / 1925
Number of sources-15
Academic level-Doctoral
Paper format-Harvard
Line spacing-Double
Language style-UK English

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