Topic: Managing Luxury Value, Consumer Shifts and the future of luxury. Managing a Luxury Brand in a Crisis: What does it mean for Loro Piana?

Description

You are required to write a Case study analysis, on Managing Luxury Value, Consumer Shifts and the future of luxury, through the following analysis:
• Identify the main drivers of Loro Piana’s success as a luxury brand, and which have shaped it to become a big player in the field of luxury and sustainability.
• Identify the possible implications of the current crisis on Loro Piana’s ability to generate value to its stakeholders.
• Evaluate whether Loro Piana’s business model is equipped enough to protect the value of the brand and sustain its success in the current challenging climate. You could look at factors such as equity, supply chain, experience, sustainability and digital innovation.
• Identify any possible strategies that Loro Piana could implement to manage the shift in consumer behaviour and expectations of its stakeholders.

Type of service-Academic paper writing
Type of assignment-Case study
Subject-Marketing
Pages / words-8 / 2000
Number of sources-20
Academic level-Master’s
Paper format-Harvard
Line spacing-Double
Language style
UK English

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