Topic: Marketing observation research summary assignment

Observation Research Assignment

To complete this assignment, you will need to have a complete understanding of observational research along with current business trends. To determine this, read and view slides for Chapters 6 and 7 in your textbook then do your own research in the library or with online resources.

Assignment Goal:

Show what you have learned from class materials via the textbook and slides as well as your own research.

Please note, these questions are designed for you to research and provide a description, example or both. To get credit, use your own wording, research, and experiences to list current “real life” “broadly used” examples. Do not repeat examples already used.

Instructions:

Answer each of the following questions. Please keep the same basic format shown below so that the assignment, when completed, shows both the question and your answer.

  1. Define observational research.
  • Define tracking and describe how this is being used both online and in a physical store front.
  • Write a paragraph that provides examples of how observational research can be used in retail stores to improve sales.
  • From what you have learned in the class materials, describe the type of things that can be learned from observational research that cannot be determined in a survey.
  • Based on what you have learned in class materials and in doing your own research, answer the below questions.
  • Describe how observational research is being done as it relates to a website with content on multiple tabs and pages and provide an example.
  • Describe how observational research is being done as it relates to automation and provide an example.
  • Describe how observational research is being done as it relates to social media sites and provide an example.
  • Describe how observational research is being done as it relates to virtual shopping and provide an example.
  • The online grocery pickup and delivery business is growing. Describe how observational research is being done as it relates to observational research tracking.

Type of service-Academic paper writing
Type of assignment-Research summary
Subject-Marketing
Pages / words-2 / 550
Number of sources-0
Academic level-High School
Paper format-MLA
Line spacing-Double
Language style-US English

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