Topic: Marketing research in business firms

Course Intended Learning Outcomes

  1. Define marketing research and justify its importance in business firms.
  2. Plan the research process and collaborate with others in developing a research proposal.
  3. Select and apply appropriate techniques in data collection and analysis.
  4. Synthesize research findings and then formulate recommendations to solving business problems.

Type of assignment: Essay

Subject: marketing

Pages: 4/1100

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