Case Preparation For Discussion (McCafe)
Central problem/issue in case:
1. Based on the initial results, Sgro believed that McCafe has resolved the losses in breakfast sales,. Do you agree?
2. Other coffee retailers sell the same products that McCafe offers. Why would McCafe attract customers?
3. How will coffee retailers and fast-food competitors react to McCafe? While McDonald’s competitors will attempt to copy McCafe, how effective will they be?
4. What sort of organizational structure does McDonald’s have that has made the McCafe concept effective?
Type of service-Academic paper writing
Type of assignment-Essay
Pages / words-2 / 550
Number of sources-1
Academic level-Senior (College 4th year)