Topic: Receiver Coffee: Brewing Up Wholesale Customers

Description

Thoroughly read the case and prepare a case analysis report. Please ensure that while analyzing the case, the following questions are incorporated as a part of the case analysis report:
1. Assess the performance of Receiver leading up to 2018:
a. Perform a SWOT analysis of the company.
b. Explain the nature of the growth experienced by the company to date.
c. Conduct a competitive analysis of the industry in which Receiver competes. d. Describe the customer segment(s) served by Receiver.
2. Using Ansoff’s Matrix, evaluate the type of growth Receiver is seeking, and determine the actions that are appropriate for that type of growth.
3. What are the elements of Receiver’s marketing strategy (i.e., its positioning and target market) in 2018?
4. With the goal of growth in the wholesale market in mind, create a set of marketing tactics (i.e., product, promotion, distribution, and price) that build on current operations but would better position Receiver for the future.
You may like to organize your report as follows:
• Introduction (Brief summary of the case – not more than 250 words)
• Company Background (based on data in the case and from company website; not more
than 250 words)
• Issue (based on discussion questions provided – Please name the sections appropriately)
• Evaluation of Issues
• Suggested Alternatives
• Conclusions
• Recommendations

Type of service-Academic paper writing
Type of assignment-Case study
Subject-Marketing
Pages / words-6 / 1650
Number of sources-10
Academic level-Master’s
Paper format-APA
Line spacing-Double
Language style-US English

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