Topic: retail theory and practice river island company

Retail Theory and Practice Assignment Hints and Tips

In preparation for the assignment, below is a recommended structure for the report for the main body in terms of sections to include and the type of information that it could contain.  The word count is for guidance only.

Introduction to retail. This is to demonstrate to the reader that you have an understanding of the basic concepts of retail and some basic information about fashion retail. (About 150 words)

Introduction to the company.  Clearly identify the chosen fashion retailer, the relative size and position within the market.If a physical retailer (bricks and mortar stores), the retailers are large and by definition at least 10 stores in the UK.  If the an online retailer has been chosen then these need to be prominent and well known i.e. Boohoo, Asos, etc..(About 250 words)

Key relevant changes within the UK fashion retail.  Identifying the key relevant changes in the macro-environment.  A PESTLE analysis is required and should typically cover 2 or 3 individual factors for each of the headings.  Students may do a PEST only if they prefer.  Any PESTLE/PESTtable should be put in the appendix, with the main body of work having the factors detailed in paragraphs. (About 600 words)

Relevant changes within the micro environment.Relevant changes within the micro environment, for example competitors with specific examples, also need to be identified and discussed.  Five forces/SWOT can be used if the student wants to, although not all five forces need to be used if two or three are sufficient.  (About 400 words)

Suggest and discuss strategies and tactics that could be used.  Using 2 to 4 key relevant changes (from the macro environmental analysis) that have been identified as the most relevant/biggest influence on the chosen retailer are to be highlighted.  Using theories/ideas/concepts/etc. that have been covered in the module materialand additional research, strategies and tactics that the retailer could employ are to be discussed and analysed.  Also do the same, to a lesser extent, for 1 or 2 micro environmental challenges.  (About 750 words)

Recommendations.From the previous work, make recommendations that the retailers could use to meet the challenges.(About 225 words)

Conclusion.  A summary of the work to neatly wrap it all up.  (About 125 words)

Type of service:Academic paper writing
Type of assignment:Essay
Pages / words:7 / 1925
Number of sources:9
Academic level:Undergraduate
Paper format:Harvard
Line spacing:Double
Language style:UK English

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