Topic: Select an Industry, organisation and market scenario of your choice to critically review the essential conditions by which customer loyalty can be built and sustained as a result of a relevant, valued, delivered total customer experience for market segments.


1) A background statement to outline the industry, market positioning as well as the present unique selling proposition.
2) A marketing audit, (internal and external) outlining the overall market attractiveness and whether there is the potential for market growth.
3) A comprehensive competitor analysis both for the company and also a chosen product of the company
4) Critically defended new marketing mix actions to achieve gaps between the company’s present marketing strategy and external environment for the chosen product.
The submission of your work assessment should be organized and clearly structured in a report format.
Maximum word length allowed is 4,000 words, excluding words in charts & tables and in the appendixes section of your assignment.
This assignment is worth 100% of the final assessment of the module.
Student is required to submit a type-written document in Microsoft Word format with Times New Roman font type, size 12 and line spacing 1.5.
Indicate the sources of information and literature review by including all the necessary citations and references adopting the Harvard Referencing System.

Type of service-Academic paper writing
Type of assignment-Essay
Pages / words-8 / 4000
Number of sources-11
Academic level-Master’s
Paper format-Harvard
Line spacing-Single
Language style-UK English

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