Next, in 2 to 3 pages, conduct a situational analysis that analyzes the internal and external market factors that impact Bellevue Hospital. In addition, propose a
service to market for the organization and develop marketing goals for this proposed service.
The paper should explain how the proposed marketing goals align
with the mission, vision, and strategic goals of the organization. Keep in mind that your marketing goals should follow the SMART goal framework (specific,
measurable, achievable, realistic, and timely).
The following critical elements must be addressed:
I. Situational Analysis: In this section of the marketing plan, you will be conducting a needs analysis to identify and propose a service for the organization.
A. Analyze the internal and external market factors impacting the healthcare organization.
B. Propose a service to market for this organization. Include an explanation as to whether it is addressing an opportunity or weakness from the
market factor analysis.
C. Develop a marketing goal for the proposed service, applying the SMART goal framework.
D. Justify the alignment of the marketing goal to the mission, vision, and strategic goals of the organization.
E. Analyze the competition for the proposed service.
F. Evaluate how the current marketing strategies used by the organization adhere to industry ethical criteria.