Topic: The Walt Disney Company

Description

This assignment is continuation. In previous weeks 1- 4 I’ve talked about the marketing strategy of Walt Disney and discussed its products. (films, amusement parks, pricing & distribution strategies.

This week its about Marketing Communication and Brand Strategy. This assignment is designed to help students understand the interrelationships between brand strategy and the communication message to the target audience

Develop a minimum 700-word branding strategy and marketing communication plan in Microsoft® Word.

This document should address at least 5 elements of the Situational Analysis and the Product, Place/Distribution, Promotion, and Price Strategies (modified below) sections of the marketing plan (from the Situational Analysis and the Product, Place/Distribution, Promotion, and Price Strategies lists below).

The five elements you select should only come from the options provided below. You must include a measurement of customer loyalty and retention in your strategy document.

You may include more than the minimum to provide clarity and coherence to your document.

Situational Analysis:
Vision , Mission, Strategic objectives, Values
Strengths/Weaknesses
Competitor’s Strengths/Weaknesses
Market Segments
Product, Place/Distribution, Promotion, and Price Strategies:
Creating a Brand Image
Maintaining Brand Image
Branding Concerns
Promotion/Integrated Marketing Communication
Advertising Strategy/Objectives
Push and Pull
Media Strategy
Advertising Execution
Public Relations/Strategies


Note: Charts/graphs/tables do not count toward the word count.

Format your assignment according to APA guidelines.

Type of service-Academic paper writing
Type of assignment-Essay
Subject-Marketing
Pages / words-3 / 800
Academic level-Master’s
Paper format-APA
Line spacing-Double
Language style-US English

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